Women’s shoes hit new heights at Women’s World Cup with new sneakers, new women’s footwear
Women’s footwear sales were boosted by the women’s soccer World Cup, as Nike reported record sales on shoes, women’s accessories and clothing, the company said Thursday.
The sales data is included in Nike’s quarterly sales report to investors.
Sales of women’s sneakers, shoes and women’s apparel reached record levels at the womens soccer World Series in 2018, according to Nike, the biggest-selling men’s sport at the Olympics.
Nike said its total sales in 2018 reached $2.6 billion, or almost one-third of its total revenue.
Nike also announced new women, men and children footwear for the 2019 World Cup in South Korea, and a new women-specific shoe for the 2020 Olympics in Tokyo.
Nike reported sales of $2 billion for the 2018-2019 fiscal year, or nearly one-fifth of its revenues.
“This record-breaking season marks a significant milestone for Nike’s women’s business,” Nike CEO Darren Walker said in a statement.
“In a few short years, we have become one of the most recognizable brands in sports, and we look forward to working with women in all of our endeavors.”
The company also said it will launch a women’s line of women-inspired shoes for women in 2019.
Sales jumped to $3.1 billion in 2019, a 37% increase from the previous year, and the brand expects to increase sales this year to $6 billion.
Nike’s new women footwear, including a line of shoes inspired by the iconic “Pawlenty” logo, has been popular among the sports community.
Sales climbed to $2 million in 2019 from $1.8 million in the previous fiscal year.
Sales for women’s clothing also climbed, to $1 billion from $946,000, according the company.
Women’s fashion brands also reported strong growth.
Nike recorded sales of nearly $1 million for the third quarter of 2019, up from the first quarter of 2020.
Nike has been trying to expand its women’s shoe business by launching new women clothing and accessories brands in the U.S., Europe and Asia.
Nike says it sold more than $1 trillion worth of shoes in 2018.
Nike, founded in 1948, is the world’s largest shoe and apparel company.
The company’s shares are up more than 20% since the start of the year, while the S&P 500 has gained more than 3%.