How GDF Sued for $3 Million to Stop ‘Women’s’ Shoes
By: Christina Lee | 09/17/2018 04:37:39A US-based company filed a class action lawsuit against several retailers and brands over a range of women’s shoe options, alleging they violate the US Constitution’s Equal Protection Clause.
The suit, filed in US District Court for the Southern District of California on Monday, alleges that “GDF Sotheby’s, H&M, Lululemon, and other defendants have been engaging in gender discrimination in the design, manufacture, and sale of products” that violate the Equal Protection and Free Exercise Clauses of the US and California Constitutions.
It alleges the retailers, brands and retailers are “failing to comply with federal and state law, including Title VII of the Civil Rights Act of 1964, which prohibits discrimination on the basis of sex in federally funded programs.”
The lawsuit alleges that, among other things, the plaintiffs are denied “equal opportunity to use the name and likeness of their gender in advertising, promotional materials, and on product packaging,” are denied equal protection under the law and “have been denied the right to participate in the advancement of their careers and careers advancement by participating in employment opportunities.”GDF, H & M, LULULEMON, and retailers named in the suit include:Bridal Shoes by Dillard’s, Brooks Brothers, J. Crew, Nike, Zara, Forever 21, Victoria’s Secret, and Zara.
The lawsuit also names brands including American Eagle Outfitters, Bagsby Brooks, Dov Charney, Foot Locker, Gucci, Gap, Hanes, Levi Strauss, Victoria Secret, Zalando, Nordstrom, and Under Armour.
In addition, the suit claims GDF and its subsidiaries have been violating the Equal Opportunity Employment and Housing Act of 1991, the Age Discrimination in Employment Act of 1975, the Fair Housing Act and the Civil rights of Persons with Disabilities Act.